How to Avoid Googles Major Crackdown on AI Created Content

Google has announced a major crackdown on low-quality, AI-generated content that exists solely for the purpose of gaming its search engine rankings. The update targets three main types of abuse: scaled content abuse, site reputation abuse, and expired domain abuse.

If you rely on AI tools to create content for your website or business, it's important to understand these new policies and adjust your approach accordingly.

Here are some key takeaways to ensure your AI-generated content doesn't get purged from Google's search results:

• Focus on Quality Over Quantity: Google's update is primarily aimed at curbing the mass production of low-quality, unoriginal content at scale. While AI can certainly help streamline the content creation process, it shouldn't be used as a shortcut to churn out meaningless filler pieces. Instead, use AI as a tool to enhance the quality and depth of your content. Leverage it for research, ideation, and supporting your human writers and subject matter experts. The end goal should be to create genuinely valuable and insightful content that provides a great user experience. (Just like this article…I hope!)
• Add Human Oversight and Editing: Google has made it clear that it will crack down on content that appears to be created solely by automation, with little to no human involvement or oversight. To avoid this pitfall, ensure that all AI-generated content goes through a rigorous human editing and fact-checking process.

  You don’t need to have experienced writers and editors review the AI output, but don’t be lazy, fact-check any claims or statistics, and refine the content to ensure it flows naturally and provides a cohesive, high-quality reading experience. (or you could just use claude’s sonnet, that’s ridiculously good!)

• Prioritize Original, Unique Content: One of the key targets of Google's update is unoriginal content that merely repackages or summarizes information from other sources without adding significant value. To steer clear of this issue, prioritize the creation of original, unique content that offers fresh perspectives, insights, and information not readily available elsewhere.

  Use AI to identify content gaps and opportunities, but then leverage human expertise and creativity to fill those gaps with truly original and valuable content. Next time you write a blog or an article using AI, to ensure it adds value, why not prompt it to add some key takeaways for the readers that will help them do whatever it is the blog is directed towards. Hold on…just like this article is doing!

• Be Transparent About AI Usage: While Google's update doesn't explicitly prohibit the use of AI for content creation, it does aim to curb the abuse of AI for low-quality, spammy purposes. To build trust with your audience and avoid any potential issues with Google, consider being transparent about your use of AI in the content creation process.

  Clearly disclose when and how AI was used, and highlight the human oversight and editing involved. This transparency can help demonstrate that you're using AI responsibly and ethically, rather than attempting to game the system.

• Diversify Your Traffic Sources: While adhering to Google's guidelines is crucial for maintaining your search engine visibility, it's also important to diversify your traffic sources. Rely too heavily on Google, and you risk being significantly impacted by any future algorithm updates or policy changes.

  Invest in building a strong presence across various platforms, including social media, email marketing, and other referral sources. This diversification can help insulate your business from the potential consequences of relying solely on Google for traffic.

By following these guidelines and using AI responsibly as a tool to enhance content quality rather than replace human expertise, you can continue to leverage the power of AI while avoiding the pitfalls targeted by Google's latest update. The key is to prioritise genuine value and user experience over exploitative tactics designed solely to game the system.